{"id":71,"date":"2026-05-03T20:42:28","date_gmt":"2026-05-03T18:42:28","guid":{"rendered":"https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/?p=71"},"modified":"2026-05-03T21:02:01","modified_gmt":"2026-05-03T19:02:01","slug":"fictions","status":"publish","type":"post","link":"https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/2026\/05\/03\/fictions\/","title":{"rendered":"FICTIONS"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Recommandations strat\u00e9giques                                   &amp; campagnes 360 fictives <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le cadre de ma formation, j&rsquo;ai r\u00e9alis\u00e9 plusieurs campagnes 360 fictives pour des marques existantes. Ces exercices m&rsquo;ont permis de toucher \u00e0 l&rsquo;ensemble des \u00e9tapes n\u00e9cessaires \u00e0 la cr\u00e9ation d&rsquo;une campagne : \u00e9tude de march\u00e9, recherche d&rsquo;insight, big idea, strat\u00e9gie de communication, plan d&rsquo;activations (influence, \u00e9v\u00e9nements, m\u00e9dias) et production cr\u00e9ative (mockups, contenus fictifs, montages, IA).<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-style-default\"><img alt=\"Arte - Logo pour l&#039;\u00e9misision fictive &quot;Niche&quot;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" data-id=\"72\" src=\"https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-03-a-20.33.47-1024x577.png\" alt=\"\" class=\"wp-image-72\" srcset=\"https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-03-a-20.33.47-1024x577.png 1024w, https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-03-a-20.33.47-300x169.png 300w, https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-03-a-20.33.47-768x433.png 768w, https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-03-a-20.33.47-1536x865.png 1536w, https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-03-a-20.33.47.png 2038w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"Identit\u00e9 graphique - Mus\u00e9e des Beaux Arts de Nancy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"73\" src=\"https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-content\/uploads\/2026\/05\/DA-Social-Media-1024x576.png\" alt=\"\" class=\"wp-image-73\" srcset=\"https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-content\/uploads\/2026\/05\/DA-Social-Media-1024x576.png 1024w, https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-content\/uploads\/2026\/05\/DA-Social-Media-300x169.png 300w, https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-content\/uploads\/2026\/05\/DA-Social-Media-768x432.png 768w, https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-content\/uploads\/2026\/05\/DA-Social-Media-1536x864.png 1536w, https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-content\/uploads\/2026\/05\/DA-Social-Media.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"Visuel mock-up affiche m\u00e9tro Arte - Samuel\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" data-id=\"74\" src=\"https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-03-a-20.33.59-1024x574.png\" alt=\"\" class=\"wp-image-74\" srcset=\"https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-03-a-20.33.59-1024x574.png 1024w, https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-03-a-20.33.59-300x168.png 300w, https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-03-a-20.33.59-768x430.png 768w, https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-03-a-20.33.59-1536x860.png 1536w, https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-03-a-20.33.59.png 1928w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Recommandations strat\u00e9giques &amp; campagnes 360 fictives Dans le cadre de ma formation, j&rsquo;ai r\u00e9alis\u00e9 plusieurs campagnes 360 fictives pour des marques existantes. Ces exercices m&rsquo;ont permis de toucher \u00e0 l&rsquo;ensemble des \u00e9tapes n\u00e9cessaires \u00e0 la cr\u00e9ation d&rsquo;une campagne : \u00e9tude de march\u00e9, recherche d&rsquo;insight, big idea, strat\u00e9gie de communication, plan d&rsquo;activations (influence, \u00e9v\u00e9nements, m\u00e9dias) et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":75,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-71","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projets"],"_links":{"self":[{"href":"https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-json\/wp\/v2\/posts\/71","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-json\/wp\/v2\/comments?post=71"}],"version-history":[{"count":2,"href":"https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-json\/wp\/v2\/posts\/71\/revisions"}],"predecessor-version":[{"id":89,"href":"https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-json\/wp\/v2\/posts\/71\/revisions\/89"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-json\/wp\/v2\/media\/75"}],"wp:attachment":[{"href":"https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-json\/wp\/v2\/media?parent=71"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-json\/wp\/v2\/categories?post=71"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iesa.sapikdesign.com\/b3icc\/louisel\/wp-json\/wp\/v2\/tags?post=71"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}